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Indie Launchpad

NewBuilt for indie makers shipping in public

Indie Launchpad

Track your waitlist, activation, content plan, and launch checklist in one focused view.

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Built to reuse with shadcn/ui + Recharts

Launch ETA

18 days out

Fast track
Signup velocity+18.4% MoM
Warm leads activated42%
Launch checklist78% ready
Waitlist
3,84218.4%

last 30 days

Warm leads
42%6.1%

activated from waitlist

Launch readiness
78%12.0%

checklist complete

Content cadence
3x / week9.0%

steady publishing rhythm

Waitlist traction
Track the momentum of your launch list.
Velocity: +220 signups (this week)
Launch checklist
Keep the launch moving with one glance.
25%

Prep Product Hunt assets

You · Due Friday

In progresshigh impact

Tighten onboarding for beta

Alex · Waiting on copy

Blockedhigh impact

Record 90s demo

Sam · Due Tuesday

To domedium impact

Publish early adopter pricing

You · Shipped

Donehigh impact
Channel performance
What is driving the waitlist this week.
Growth

Product Hunt teaser

640 signups · 41% opt-in

+22% vs last week
Share of signups100%

X threads

520 signups · 32% opt-in

+14% vs last week
Share of signups81%

Newsletter drip

430 signups · 46% opt-in

+9% vs last week
Share of signups67%

Founder referrals

280 signups · 58% opt-in

+5% vs last week
Share of signups44%

Content planner

Launch content
Ship updates, threads, and videos that grow trust.

X thread: behind the build

X / Twitter · Warm waitlist

ScheduledThu · 9:00a

Email #3: onboarding win

Newsletter · Nurture with CTA

DraftFri · 8:00a

Loom: 90s walkthrough

Video · Link for DMs

ShippedLive now

Changelog #12

Changelog · Ship momentum

ScheduledSat · 10:30a
Early feedback
Signals from the first testers and buyers.
Social proof

This makes launch comms feel planned instead of chaotic. I always know what to ship next.

Anita SharmaFounder, devtool
Beta cohortpositive

Seeing waitlist + activation in one view keeps me focused on signal over vanity metrics.

Leo MartinsSolo maker
Founder DMpositive

Love the channel breakdown—easy to justify spending another hour on content vs ads.

Chloe ParkDesign partner
Partner call